Why Install an Orangery?
There are many benefits to installing an Orangery over a classic marquee. Firstly, its design - an Orangery is a head-turning structure. The first time Orangery UK installed one, they had cars stopping and people taking pictures. The proportion of the structure, the sublime line and shape of the windows, as well as the quality and colour of the material used, were drawing people’s attention. It is simply a very attractive and refined structure that adds and enhances the value of any existing building.
Secondly, it gives you the ability to charge more for venue hire. The Orangeries design and desirability means venues can attract higher end client segments. They can charge a much higher price compared to a marquee, between 20-40% more. Also, it helps to improve their offering and differentiate from the competition.
Finally, while venues with a marquee might be restricted to an April to October season due to weather conditions, a glass marquee (which is made of steel and glass), can withstand challenging weather conditions, meaning venues can run events throughout the year.
Venues can extend their wedding and event season from six months to 12 months. So, not only can venues charge more to hire the space, they can also host double the number of events that they currently can with a marquee.
The overall result is a very fast return on investment which, on average is between 16 to 24 months.
(Article from Boutique Hotelier Publication)